Persona - Located in the heart of Kenmore Square in the Hotel Commonwealth, Persona offers its clients a fresh young and sophisticated mix of fine jewelry and accessories.  Along with carrying a great array of classic and current styles, owner and master jeweler Gary Shetman original one of a kind works of art.  With a tight budget, and an even tighter schedule, Mayer + Associates worked closely with the client and the contractor to focus the store design on their incredible product line - creating a flexible display system to serve their ever changing needs.  In many ways the store design corresponded to the design of a simple piece of jewelry that is both beautiful and functional and never outstages the wearer.